Selling Ugly Fruit and Wonky Vegetables in Canada And with the company operating 500 cafes in 33 states, the potential for positive impact is enormous. Bon Appétit is tackling food waste early in the supply chain, hoping to salvage imperfectly delicious food that would otherwise go to waste.

Through the program, the company works with its farmers to find ways to save cosmetically-challenged fruit and vegetables. That’s why California-based food service company Bon Appétit launched its Imperfectly Delicious Produce program. What happens to a strawberry with white shoulders? That ugly fruit is left unharvested, even though the majority of its flesh is plump, red, and delicious. Here are a few more ugly produce stories-of-goodness that paint a bright picture of our food system’s future. Hurrah! We’ve written about ugly produce doing beautiful things in the past. Farmers and grocers sell more, shoppers pay less, hungry people eat better, and food waste’s disastrous impact on the planet is diminished.

Rescuing and repurposing ugly produce is good for everyone. Almost daily, I come across stories about people who seek out deformed vegetables and ugly fruit - giving them new purpose as the fresh, healthy morsels they were meant to be - and often giving us a good laugh. Curvy carrots, bulbous potatoes, apples with faces - all perfectly edible, yet tossed aside. doesn’t reach our grocery stores because it’s not up-to-snuff cosmetically. About 30% of harvested produce in the U.S.

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